Website design is more than creating a site that is visually appealing, it has to function on a deeper level in order for you to get a decent amount of organic traffic. The best way to get the most out of your website is by developing the perfect balance so you appeal to the search engines but at the same time you get your organic traffic excited as well. To follow are some points to be made by onQsites.com a leading SEO firm in Charleston SC.
The first area you must work on is behind the scenes. Look at it this way, if the search engines can not index or even find your content, how in the world will organic traffic? Start by getting into the meta fields and cleaning them up. Some have blank spaces in these sections, so start putting in relevant content for each page so that the spiders that crawl your pages know where you should be ranked.
It is important you spend some time finding the right Keywords for your website and pages. Dig down a ways because you want to find phrases that get a decent amount of searches each month but have little in the way of competition. If you can fins a few of these search terms, what is going to happen is you will start ranking high for those terms and them the entire website as a whole will start ranking better for the more common words you have been using.
Now we start focusing on the visual aspects of your website. Start by cleaning up all that clutter on the home page of the site. This is not a dumping ground, where you cram all your content in the hopes of pleasing every person that shows up at your website. Since 80% of the traffic will land there, get all the relevant content above the fold and move the rest to their respected pages.
Put some time into making your navigation bar as effective as possible. By effective, we are talking about getting your traffic to their destination is as few clicks as possible, preferably one. If a visitor is going to have to make several clicks to find the information they are looking for, in the end you will lose more people than you engage. Get them to that information in one click so they can focus on taking other actions.
So now you know how to balance both sides of web design, keep working at this a little each day and your traffic will increase steadily.